Digital Marketing Audit
Most B2B leaders can't honestly answer that question. Not because they're not paying attention, but because their marketing spans channels, vendors, platforms, and tools that don't talk to each other. The Acumen Digital Marketing Audit fixes that in two weeks. $698 one-time. Delivered in your portal. No subscription required.
Why This Matters
Every month a business runs marketing without clarity is a month of activity instead of outcomes. Here's what operating without an audit looks like, and what each blind spot is silently costing.
Over-paying for dead channels
Without channel-level attribution, marketing budgets get allocated by habit instead of data. Most B2B operators are over-spending on at least one channel producing single-digit conversions while under-funding the channel quietly carrying the business.
Invisible to buyers online
Procurement teams, decision-makers, and accredited investors Google your industry daily, then ChatGPT it, then Perplexity it. If your content isn't optimized for traditional search and AI search visibility, you're losing to firms who figured this out 18 months ago.
Conversion leaks you can't see
The biggest waste in B2B marketing isn't ad spend, it's the 95%+ of qualified visitors who arrive at your site and leave without identifying themselves. Without deanonymization, lead capture forms, and proper conversion tracking, every visit is paid for and forgotten.
Real Insights
Below are real examples of what we surface for clients across the five B2B industries we serve. Numbers vary by business, but the gaps look remarkably similar across every audit we run.
Commercial Printing
A regional print company we audited was running Google Ads to drive print sales, but 78% of their qualified leads were actually coming from organic search on long-tail blog content they didn't realize was performing. They were over-paying for ads and under-investing in the content engine that was already winning.
Managed IT Services
An MSP audit revealed the client ranked #1 organically for their company name and 31 other branded queries, but didn't rank in the top 50 for a single non-branded "managed IT" search in their service area. They were getting credit for searches already going to convert. They were invisible for searches that would have grown the business.
Commercial Construction
A commercial GC's audit showed 142 net-new visitors monthly to specific project-case-study pages, but those pages had no contact forms, no click-to-call, and no remarketing pixels installed. The pages were doing the marketing work. The site wasn't capturing any of the value.
Private Equity
A PE firm running quarterly capital raises had an open rate of 11.4% on LP outreach emails, significantly below the industry benchmark of 20%+. The audit identified subject line patterns and send-time issues that, once corrected by Acumen, lifted open rates without changing the email list or content.
Commercial Real Estate Investment
A CRE syndicator's website pulled in qualified investor visitors but couldn't track them. The audit showed 0 conversion events in the past 12 months in Google Analytics, not because there were no conversions, but because tracking was never set up. They were running real performance but couldn't prove it.
The Acumen Digital Marketing Audit surfaces gaps like these, not as opinions, but as evidence. You leave the audit knowing exactly what's working, what isn't, why, and what to do about it.
The Full Scope
The Acumen Digital Marketing Audit is built around the entire B2B marketing function, not just SEO, not just paid, not just content. Every channel that touches your buyer's journey, audited in one place.
We capture your goal, your customers, your competitors, and what you believe is and isn't working. This frames the entire audit.
Major findings consolidated into a rollup, level of opportunity, ease of achievement, and strategic recommendations across every section.
Traffic performance over the past 12 months and 30 days. Visitor behavior, engagement rates, conversion attribution by channel.
Mobile responsiveness, page layout, CTA quality, and usability score, because 62% of B2B research now starts on a phone.
Branded search visibility, indexing status, site speed (GTmetrix), duplicate content, server response codes, page structure, title tags, meta descriptions, H1s, alt tags.
How your business appears in ChatGPT, Perplexity, Claude, Gemini, and Google AI Overviews. The fastest-changing surface in marketing, and the most under-tracked.
Google Ads account structure, account KPIs (CTR, CPC, CVR, cost per conversion), campaign types, conversion tracking setup, ad extensions, landing page evaluation.
Organic and paid presence across Facebook, LinkedIn, Instagram, X. Profile completeness, posting cadence, engagement, missing CTAs.
Email marketing performance, conversion tracking setup, Google Analytics configuration, side-by-side competitive comparison with ranking keywords, organic traffic, and PageSpeed.
Not a PDF
Most agency audits are PDFs. You read them once, file them, and move on. The Acumen audit is different, it's an interactive report delivered inside your portal with live charts, real keyword rankings, and side-by-side competitive benchmarks.
Your audit is delivered into your portal and stays there. You can re-open it any time, share specific findings with your team via direct link, and reference it as you implement (or hire someone to implement) the recommendations.
What Happens When
Day 1
You sign the contract. Pay $698. Your portal is created and you have access within 1 business day. We begin gathering data from your website, analytics, advertising platforms, social profiles, and email platform.
Week 1
Our team and the Acumen Marketing OS pull data, run our analysis frameworks, and surface insights across every audit section. You can log in any time during this phase to see progress.
Week 2
The complete audit is delivered into your portal as an interactive report. You can browse every section, drill into the data, and use the insights immediately.
Total elapsed time: approximately 2 weeks from contract signing to delivered audit.
Your Part of the Work
Acumen does the heavy lifting. Here's everything you need to do.
What You Provide
What You Don't Have To Do
Your Next Move
Once your audit is delivered, you own it. Some buyers use the findings to fix things internally. Some hand the audit to their existing marketing vendor and direct the work. Some compare the audit against what their current agency has been telling them and discover gaps.
And some, typically the buyers who have been quietly suspecting their marketing wasn't working and now have proof, choose to put the Acumen team to work on the recommendations. The audit is the diagnostic foundation for both Acumen Growth Core ($1,798/month) and Acumen Growth Premium ($2,798/month), our productized marketing subscriptions where our team operates the entire system on your behalf.
But that's a separate decision. The audit stands on its own. There's no subscription requirement, no upsell pressure, no "we'll only audit you if you sign up for the recurring service" gotcha.
You get the audit. You get the clarity. What you do next is your call.
Practical Questions & Audit FAQ's
Approximately 2 weeks from contract signing to delivered audit. Your portal is live within 1 business day, so you can track progress immediately.
Realistically, about 30 minutes total. Granting platform access (Google Analytics, Google Ads, social profiles, email) takes about 15 minutes. A short kickoff conversation about your business takes another 15. That's it.
Acumen's team, using the Acumen Marketing OS, our proprietary AI-powered marketing operating system. The platform does the heavy data analysis. Our team handles strategic interpretation, recommendations, and final delivery.
That's fine. The audit covers what you have. If a channel isn't active for your business, we note that gap and quantify whether it represents an opportunity, but we don't run analysis on data that doesn't exist.
No. The Digital Marketing Audit is a one-time purchase with no subscription requirement, no automatic enrollment, and no obligation. You get the audit, you keep it, and you decide what to do next.
Most audit buyers who decide to implement choose to subscribe to one of our Marketing Growth Plans, but that's a separate decision made after you see the audit findings. We don't pressure that decision.
Yes. The audit lives in your portal and can be shared via direct link. You can give your team access, share specific sections with vendors, or reference it during internal strategic conversations.
The audit is built from real data, your analytics, your platforms, your performance. If you see something that looks off, we'll talk through it. The goal is clarity, not agreement on every finding.
Yes, until audit work begins. If you sign the contract but cancel before we've started accessing your data sources, you get a full refund. Once work has started, no refunds are issued. (The audit is a deliverable, and the deliverable can't be returned.)
Get Started
$698. 2 weeks. Delivered in your portal. No subscription required. You'll know what's working in your marketing, what isn't, why, and what to do about it.