These 9 Critical B2B Content Marketing Statistics are superior examples of what You Should be doing in your B2B Content Marketing effort.
CEO’s, Executives, Directors and Managers need to pay close attention as to how they are creating, distributing and engaging their B2B Content.
Here are the Top 9 Critical B2B Content Marketing Stats
- 88% of B2B marketers currently use content marketing as part of their marketing strategy, yet only 32% have a documented content marketing strategy.
*source: http://contentmarketinginstitute.com/2015/09/b2b-content-marketing-research/ - The most effective B2B content marketers allocate a larger portion of their budget to content marketing: 42% of their total budget, compared to 28% for less-effective marketers.
*source: http://contentmarketinginstitute.com/2015/09/b2b-content-marketing-research/ - 66% of B2B marketers rank LinkedIn as the most effective social media platform for their business. Other effective platforms were Twitter (55%), YouTube (51%), SlideShare (41%) and Facebook (30%).
*source: http://contentmarketinginstitute.com/2015/09/b2b-content-marketing-research/ - 66% of B2B marketers report using search engine marketing (SEM) / Pay Per Click (PPC), making it the most used paid marketing tactic among B2B companies.
*source: http://contentmarketinginstitute.com/2015/09/b2b-content-marketing-research/ - 55% of B2B marketers report that search engine marketing (SEM) is their most effective paid advertising method.
*source: http://contentmarketinginstitute.com/2015/09/b2b-content-marketing-research/ - 85% of B2B marketers say lead generation is their most important content marketing goal in 2016. Sales will be their second priority.
*source: http://contentmarketinginstitute.com/2015/09/b2b-content-marketing-research/ - A majority (60%) of B2B marketers report that their top challenge in 2016 will be producing engaging content. 57% say measuring content effectiveness will be their greatest challenge, and 57% say producing content consistently will be their biggest struggle. (FYI, Acumen is Really Good at This!)
*source: http://contentmarketinginstitute.com/2015/09/b2b-content-marketing-research/ - Marketers’ top needs from a content marketing perspective: Audience Identification & Targeting (67%); Analytics (67%); Creation (60%); Distribution (53%); Curation & Aggrefation (48%)
*source: http://www.altimetergroup.com/content-marketing-software-landscape/ - 51% of B2B buyers rely more on content to research and make B2B purchasing decisions than they did a year ago.
*source: http://www.demandgenreport.com/resources/research/2016-content-preferences-survey-b2b-buyers-value-content-that-offers-data-and-analysis
The conclusion here is that you really need to be investing more time, energy and effort into your B2B Content Marketing campaigns.
Ensure you are driving more visibility, leads and sales.
And the best approaches may be to focuson on using Paid Search / SEM / PPC, LinkedIn and Lead Ads on networks like Facebook.
If you want to learn morea about how we approach content marketing for B2B companies then contact us right now. We would love to learn what your goals are.