Instagram has been growing in popularity for years, but its potential as a powerful revenue driver for digital advertisers has only just begun.
Since Instagram first opened its doors to advertisers by unlocking programmatic access to its ad solutions, marketers have been eager to master the visually based platform. Why? With an audience of 400 million monthly active users that has doubled in size since 2014, Instagram is one of the world’s largest mobile advertising platforms, second only to its parent company, Facebook.
What’s in this Article
- Demographics: Who’s on Instagram
- The direct response advertising opportunity
- Ad types and specifications
- Creative best practices
- Keep it fresh: Creative iteration