The Acumen Marketing OS
Acumen Marketing OS is the proprietary, AI-built & powered marketing operating system that produces and publishes your content, runs your campaigns, captures your leads, and reports on your results, all in one place. Operated entirely by our team. Built specifically for B2B industries that need marketing to run without becoming the work that runs them.
What You Get When You Log In
Most marketing tools give you software and tell you to figure it out. Acumen Marketing OS is the opposite, we operate the system, you watch it work. Four surfaces give you complete visibility into everything we do.
Content Engine
Blog posts, social media, email newsletters, all generated by our industry-pre-trained AI content engine, reviewed by our team, and published on the cadence your subscription includes. Every piece optimized for traditional search and AI search visibility (ChatGPT, Perplexity, Claude, Gemini, Google AI Overviews).
Lead Capture
LeadStrike deanonymizes anonymous website visitors and delivers their name, work email, mobile phone, and job title directly to your portal. You see who's visiting, what industry they're in, and which marketing produced the lead, all in real time.
Performance Reporting
Monthly performance reports that read like a strategy brief, not a spreadsheet dump. Traffic, conversions, cost per lead, email performance, SEO rankings, AI search visibility, all measured against the only things that matter: visibility, traffic, leads, and sales.
Campaign Operations
Google Ads, LinkedIn Lead Ads, and retargeting display, all built, optimized, and managed inside the platform with industry-pre-trained creative and targeting. You see every ad before it goes live. Every campaign with full transparency on what's spent and what it produced.
The Platform, In Detail
This is what every customer sees inside the Acumen Marketing OS. No black-box operations. No "trust us, we're working on it." Every piece of work shows up in your portal before it goes live, and stays in your portal as a record after.
Dashboard
The dashboard is your home base, total blog posts published, total social posts deployed, total emails sent, all tracked in real time. Your brand voice configuration, target customer profiles, products and services, and reference image library live here too. Customers can update any of these settings themselves at any time; changes flow into the next round of content automatically.
Blog Posts & Content Engine
Every blog post is researched, written, optimized, and rendered in your portal before publication. Title tag and meta description character counts are enforced. Word counts tracked. Keywords assigned automatically. You can edit any piece directly in the platform, modify the H1, adjust the meta description, rewrite a paragraph, and the changes save instantly without disrupting the publishing schedule.
Blog post production includes: Research, writing, on-page SEO optimization, meta tags, internal linking, AI Search visibility optimization, conversion-focused CTAs, and AI-generated header imagery, all delivered as a complete asset in your portal.
Image Generation & Regeneration
Every blog post and social post gets an AI-generated image trained on your industry, your brand voice, and your reference library. Don't like the result? Regenerate it. Want something more specific? Add direction and regenerate with custom guidance. No design tickets, no waiting for designers, fresh imagery in seconds.
Premium subscribers get Logo-Branded Imagery, every social post and blog header automatically includes your logo applied via Acumen's standardized branded image template.
Social Media Calendar & Publishing
The content calendar shows every scheduled post across Facebook, Instagram, LinkedIn, and X in a single view. Click any post to see the full text, the image, the platform-specific character counts, and edit it before it publishes. Per-platform customization is one toggle away, keep the post identical across platforms, or customize wording per channel. No more posting from four different platforms manually.
Social publishing cadence: Core delivers 3 posts per week (M/W/F). Premium delivers 5-7 posts per week with Logo-Branded Imagery on every post.
Manual Post Publishing
Acumen runs your social media on autopilot, but the platform doesn't lock you out. The "Publish A Post" tool lets you create one-off posts using Acumen's AI image generator and content writer. Pick your platforms, upload media or generate with AI, write the copy or have Acumen AI write it for you, and publish, all without leaving the platform.
Email Marketing
Every month, Acumen Marketing OS assembles your monthly newsletter automatically from the blog content published in the previous month. Subject line, preview text, publish date, and embedded content all configured for you and visible in your portal before send. Premium subscribers get a second monthly Industry Content email distributed mid-month with curated industry insights.
Two lead nurture sequences also run automatically in the background, one for leads captured from your paid campaigns, one for leads captured by LeadStrike. Each is a 4-email drip sequence written for your industry.
SEO & AI Search Optimization
Every page on your site gets scored monthly across on-page SEO, technical SEO, page speed, and content quality. Each score lives in your portal as a recommendation report, exactly what we found, exactly what we changed or recommend changing, and the impact on AI search visibility (ChatGPT, Perplexity, Claude, Gemini, Google AI Overviews).
AI Search Visibility is built into Core and Premium, included at no extra cost. We monitor your visibility across the AI search surfaces where your buyers research today, and optimize your content to appear in those answers.
Paid Media Operations
Every paid campaign visible in your portal, campaign name, objective, daily budget, ad creative, headlines, display path, and live previews of how the ad will look on desktop and mobile Google search results. Nothing hidden. Nothing happens to your spend without you being able to see it first.
Recommended ad spend $690-$1,890 per month, paid directly to Google and LinkedIn, Acumen doesn't markup ad spend.
LeadStrike
LeadStrike captures contact information from anonymous website visitors using a proprietary algorithm combining remarketing technology, data appending, social profile data, and publicly available contact information. Names, work emails, mobile phones, and job titles delivered directly to your portal, plus a chart showing leads received over time and a breakdown of which industries are visiting your site.
Every LeadStrike lead gets enrolled in an automated nurture sequence, a 4-email drip written for your industry that warms cold leads into sales conversations.
Reports
Every month, a written performance report is delivered to your portal. Plain English, not data dumps. Traffic performance, conversion volume, cost per conversion, year-over-year comparisons, channel attribution, email metrics, AI search ranking changes, LeadStrike volume, all explained with context for what changed and why.
A 24/7 dashboard sits beneath every report, you can pull current performance any time without waiting for the monthly write-up.
Digital Marketing Audit
The Digital Marketing Audit is the diagnostic foundation of every Acumen subscription. Conducted in Month 1, then refreshed every 6 months thereafter. The audit covers website performance, SEO health, AI search visibility, mobile experience, paid media, social, email, conversions, and competitive analysis, delivered as an interactive 35-45 page report in your portal with live charts, real keyword rankings, and side-by-side competitor benchmarks.
Why This Is Different
Marketing companies generally fall into three categories, full-service agencies, marketing software, and AI tools. Each has trade-offs that don't add up to a complete solution. Acumen Marketing OS is built to solve what each one leaves on the table.
| Acumen Marketing OS | Full-Service Agency | Marketing Software | Generic AI Tools | |
|---|---|---|---|---|
| Who operates it | Acumen's team | Agency team (varies by tier) | You and your team | You and your team |
| Industry training | Pre-trained for your B2B vertical | Generic, then learned over months | Generic, fully self-configured | Generic, prompted every time |
| Content production | Done for you, every month | Done for you, but expensive | You write or hire writers | You prompt and edit endlessly |
| AI search visibility | Built in | Rarely offered | Limited / add-on | Not measurable |
| Lead deanonymization | LeadStrike included | Sometimes available as add-on | Separate platform add-on | Not available |
| Reporting transparency | Real-time portal + written report | Monthly slide deck | Dashboards you must build | Not applicable |
| Pricing | $1,798-$2,798/mo fixed | $5,000-$15,000+/mo custom | $800-$3,600/mo software | $20-$200/mo per tool |
| Apples-to-apples cost | $1,798-$2,798 | $5,000-$15,000+ | $3,000+ (plus your team's time) | $200+ plus 20+ hrs/week |
| What you operate | Nothing, we run it | Account management + reviews | Everything | Everything |
Most B2B leaders end up with some combination of all three, an agency for one piece, software for another, AI tools to fill the gaps, and their own time covering the cracks. That's not a marketing strategy. It's marketing chaos.
Acumen Marketing OS is one platform, one team, one fixed monthly investment, delivering what previously required three vendors and a lot of internal hours to coordinate.
Industry-Pre-Trained
Acumen Marketing OS is pre-trained for five specific B2B industries. Not because we couldn't expand, because focusing the platform on industries we deeply understand makes the output dramatically better than any generic tool can produce.
Marketing for print companies competing for commercial accounts.
Marketing for MSPs winning mid-market IT contracts.
Marketing for GCs and design-build firms pursuing commercial projects.
Marketing for PE firms raising capital and supporting portfolio companies.
Marketing for CRE syndicators, sponsors, and fund managers raising capital.
Don't see your industry yet? Acumen onboards new verticals quarterly. The platform foundation is industry-agnostic; the pre-training is industry-specific.
What Happens After You Subscribe
Your account is created. You can log in immediately. We begin data gathering and platform setup.
Brand voice configured. Target customer profiles set. Products and services catalogued. Reference imagery uploaded. Industry audience targets selected.
Initial Digital Marketing Audit delivered. First blog post and social posts published. Paid campaigns launched. Email automation activated.
2 blog posts (4 with Premium). 3 social posts per week (5-7 with Premium). 1 monthly newsletter. 1 LinkedIn campaign. LeadStrike capturing visitors. Monthly performance report.
Our Promise
The reason most marketing investments fail is that "doing marketing" gets added to someone's job who already has a full-time job, the founder, the COO, the head of sales, an office manager wearing six hats. Marketing becomes the work that always loses to the work in front of you.
The Acumen Marketing OS exists so you never have to operate it. You log in to see what's happening. You edit a blog post if you want. You watch the lead feed. You read the monthly report. But you don't make content briefs. You don't write copy. You don't manage campaigns. You don't compile reports. You don't worry about whether marketing got done this week.
We do.
Simple Pricing
Digital Marketing Audit
$698
one-time
The right place to start. A comprehensive audit of your marketing, website, content, SEO, AI search visibility, paid performance, social, and competitive positioning. Delivered in your portal.
Start the AuditCore Marketing Growth Plan
$1,798
/ month
The complete system. Content, social, email, SEO, AI search visibility, paid media, lead capture, and reporting, all running on our platform, operated by our team, for your business.
Get the Full SystemPremium Marketing Growth Plan
$2,798
/ month
Twice the content velocity. Logo-branded social and blog imagery. Two campaigns running in parallel. Everything in the full system, scaled up for businesses that need more output and visible brand consistency.
Upgrade to PremiumStop hiring agencies. Stop buying tools you don't have time to operate. Stop wrapping a marketer into someone else's job. Start with the Acumen Marketing OS.