The Acumen Studio Blog
Strategy, playbooks, and operating notes from the team running Acumen's Marketing OS for B2B leaders.
March 25, 2019
Going to into an interview can be a scary thing, especially if you are a little rusty and out of the game, so to speak. Being in Operations and in charge of hiring for Acumen Studio, I can say that…
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March 21, 2019
Have you thought to yourself any of these questions: Why is online so complicated? Where do I find the time fit in digital marketing? Does digital marketing even work for the print industry? It’s like
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March 18, 2019
The Project Shuffle – When One Client Takes Priority Over Another The project shuffle – gets tedious and exhausting, doesn’t it? However, it happens more often than not when you work in the constantly
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March 14, 2019
If you talk to an agency or “expert” marketing technologist they will tell you about all the Best Practices you should be following when it comes to Marketing Automation for B2B. And all of those “be
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March 13, 2019
We are again excited to announce that we AGAIN made the list of the… Top B2B Ad Agencies in the U.S. for 2019! Thanks the B2BMarketing team for putting this together and honoring us with inclus
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March 11, 2019
The Everchanging LinkedIn Campaign Manager Another day, another change to the ad creation interface. It seems like everytime it’s time to go and create a new campaign, setting up the ad has a differen
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March 7, 2019
Have you ever asked the question, “How can I spend less on ads, but still get more leads”? We assume the answer is YES and it’s likely you’ve asked that numerous times and heard the answer “Of Course
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March 4, 2019
Search Engine Optimization: Ongoing SEO Or One-Time Enough? Your business launches a new website or a redesign and now you start to think about search engine optimization (SEO). Is one-time SEO enough
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February 25, 2019
If you’re asking… “How Do I Switch To A New Project Management Software?” or “My Company Needs to Change Project Management Tools, What’s the Best Way?” then read on to see what we did. Project
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February 21, 2019
Is it Actually TRUE that Investors don’t spend time online? The short answer is NO it’s not True. Investors are online just like the rest of us. And how could they not be? Just like you they n
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February 18, 2019
Project management tools come and go. There are those that work for a while and then they lose their value as your workload increases and the functionality does not meet your needs. This is why I keep
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February 14, 2019
Help us Welcome Manasa Konduri to the Team as our new Associate Account Manager! Manasa’s background is heavy in PR and Account Management which brings a more diverse perspective the team in our digit
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