The Acumen Studio Blog

B2B Marketing, built like software.

Strategy, playbooks, and operating notes from the team running Acumen's Marketing OS for B2B leaders.

Top 5 Bad Habits That Could Ruin Your Dream Job Interview

March 25, 2019

Top 5 Bad Habits That Could Ruin Your Dream Job Interview

Going to into an interview can be a scary thing, especially if you are a little rusty and out of the game, so to speak. Being in Operations and in charge of hiring for Acumen Studio, I can say that…

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3 Steps the Print Industry Can Take to Succeed Online

March 21, 2019

3 Steps the Print Industry Can Take to Succeed Online

Have you thought to yourself any of these questions: Why is online so complicated? Where do I find the time fit in digital marketing? Does digital marketing even work for the print industry? It’s like

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How Do I Prioritize Marketing Projects Effectively?

March 18, 2019

How Do I Prioritize Marketing Projects Effectively?

The Project Shuffle – When One Client Takes Priority Over Another The project shuffle – gets tedious and exhausting, doesn’t it? However, it happens more often than not when you work in the constantly

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How To Make Your B2B Marketing Automation Easy

March 14, 2019

How To Make Your B2B Marketing Automation Easy

If you talk to an agency or “expert” marketing technologist they will tell you about all the Best Practices you should be following when it comes to Marketing Automation for B2B.  And all of those “be

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Acumen Studio Named Top B2B Agency in 2019

March 13, 2019

Acumen Studio Named Top B2B Agency in 2019

We are again excited to announce that we AGAIN made the list of the… Top B2B Ad Agencies in the U.S. for 2019!   Thanks the B2BMarketing team for putting this together and honoring us with inclus

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The Everchanging LinkedIn Campaign Manager – What’s New

March 11, 2019

The Everchanging LinkedIn Campaign Manager – What’s New

The Everchanging LinkedIn Campaign Manager Another day, another change to the ad creation interface. It seems like everytime it’s time to go and create a new campaign, setting up the ad has a differen

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How Can Print Companies Minimize Ad Spend & Still Get High Quality Leads?

March 7, 2019

How Can Print Companies Minimize Ad Spend & Still Get High Quality Leads?

Have you ever asked the question, “How can I spend less on ads, but still get more leads”? We assume the answer is YES and it’s likely you’ve asked that numerous times and heard the answer “Of Course

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Search Engine Optimization: Ongoing SEO or is One-Time Enough?

March 4, 2019

Search Engine Optimization: Ongoing SEO or is One-Time Enough?

Search Engine Optimization: Ongoing SEO Or One-Time Enough? Your business launches a new website or a redesign and now you start to think about search engine optimization (SEO). Is one-time SEO enough

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How Do I Switch To A New Project Management Software?

February 25, 2019

How Do I Switch To A New Project Management Software?

If you’re asking… “How Do I Switch To A New Project Management Software?” or “My Company Needs to Change Project Management Tools, What’s the Best Way?” then read on to see what we did.   Project

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How Private Equity Firms Can Reach New Investors Online

February 21, 2019

How Private Equity Firms Can Reach New Investors Online

Is it Actually TRUE that Investors don’t spend time online?   The short answer is NO it’s not True. Investors are online just like the rest of us. And how could they not be?  Just like you they n

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6 Steps to Daily Project Management for Marketing

February 18, 2019

6 Steps to Daily Project Management for Marketing

Project management tools come and go. There are those that work for a while and then they lose their value as your workload increases and the functionality does not meet your needs. This is why I keep

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Welcome Manasa Konduri

February 14, 2019

Welcome Manasa Konduri

Help us Welcome Manasa Konduri to the Team as our new Associate Account Manager! Manasa’s background is heavy in PR and Account Management which brings a more diverse perspective the team in our digit

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