The Acumen Studio Blog

B2B Marketing, built like software.

Strategy, playbooks, and operating notes from the team running Acumen's Marketing OS for B2B leaders.

How to Connect with Commercial Print Companies Online the RIGHT WAY

February 14, 2019

How to Connect with Commercial Print Companies Online the RIGHT WAY

Is your primary buyer a commercial print company? If so read on.   It isn’t a question of whether or not they need your products and services. They do. Maybe they need it now, maybe they’ll need

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How to Link Google My Business to Google Ads (AdWords)

February 11, 2019

How to Link Google My Business to Google Ads (AdWords)

You are working on reporting for a client and you open Google Ads to look at the conversions for the last 30 days, the cost per conversion, etc. You then go look at All Conversions by going to the too

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Ad Campaigns for B2B – How to Make Them Work (more leads and paying less)

February 7, 2019

Ad Campaigns for B2B – How to Make Them Work (more leads and paying less)

Do you know your target customer?  I mean REALLY KNOW who that customer is? It’s very likely that you actually do, but the issue with ROI for most businesses when running ad campaigns online is that t

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Why Google Plus Social Network Is Shutting Down

February 4, 2019

Why Google Plus Social Network Is Shutting Down

Google Plus social network will be shutting down soon from security issues and lack of use. Google Plus has been around for seven long years. When Google Plus first came out Google had employees use i

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How Many Quotes are Print Buyers Getting Online for Their Print Projects?

February 1, 2019

How Many Quotes are Print Buyers Getting Online for Their Print Projects?

Have you heard this from a potential print buyer at any point in your career… “I’m getting a few quotes before I make my final decision.”?  Of course you have. And it makes sense for a buyer to want t

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Why We Give Back – Friends of Kids With Cancer

January 29, 2019

Why We Give Back – Friends of Kids With Cancer

Last year we decided that we needed to find an organization that was making a Huge Difference in people’s lives that we could give back to by donating our money and our time. We often get caught up in

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How the Print Industry Can Dominate 2019 by Upping Their Marketing Game

January 5, 2019

How the Print Industry Can Dominate 2019 by Upping Their Marketing Game

Are you running a consistent content marketing effort online? Most companies in the Print Industry answer No. That’s a good thing! We’ve talked with Hundreds of companies in the industry and found tha

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How Do You Measure Marketing ROI?

September 29, 2018

How Do You Measure Marketing ROI?

We’re asking everyone “How Do You Measure Marketing ROI?” Our team is doing this everyday for customers, but we want to hear from you on how you’re doing it for your company.   We created a simpl

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B2B Social Media vs B2C Social Media, What’s the Difference?

August 24, 2018

B2B Social Media vs B2C Social Media, What’s the Difference?

Are you struggling to understand how B2B Social Media and B2C Social Media are Different? Some marketers believes that there is no difference, but if you’re in the the B2B space then you know that is

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How B2B Companies Can Generate More Revenue Using Remarketing

August 22, 2018

How B2B Companies Can Generate More Revenue Using Remarketing

At it’s core Remarketing is the ability to show ads to individuals who engaged with one of your digital properties. How most people are familiar with Remarketing is with B2C ecommerce. The perfect exa

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How to Research Blog Topics that get High ROI

July 22, 2018

How to Research Blog Topics that get High ROI

Steps on How to Research Blog Topics Did you know that nearly ALL CEO’s, Executives and Marketers answered YES when asked if they could come up with good blog topics.  But when they were immediately a

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Niche Market Segmentation When Less Is More

May 30, 2018

Niche Market Segmentation When Less Is More

90% of marketers say that Segmenting Your B2B Content Marketing is important. BUT only 45% of marketers are actually doing this! We’re not surprised by this because we know it’s not that easy. The thi

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