The Acumen Studio Blog
Strategy, playbooks, and operating notes from the team running Acumen's Marketing OS for B2B leaders.
February 14, 2019
Is your primary buyer a commercial print company? If so read on. It isn’t a question of whether or not they need your products and services. They do. Maybe they need it now, maybe they’ll need
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February 11, 2019
You are working on reporting for a client and you open Google Ads to look at the conversions for the last 30 days, the cost per conversion, etc. You then go look at All Conversions by going to the too
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February 7, 2019
Do you know your target customer? I mean REALLY KNOW who that customer is? It’s very likely that you actually do, but the issue with ROI for most businesses when running ad campaigns online is that t
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February 4, 2019
Google Plus social network will be shutting down soon from security issues and lack of use. Google Plus has been around for seven long years. When Google Plus first came out Google had employees use i
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February 1, 2019
Have you heard this from a potential print buyer at any point in your career… “I’m getting a few quotes before I make my final decision.”? Of course you have. And it makes sense for a buyer to want t
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January 29, 2019
Last year we decided that we needed to find an organization that was making a Huge Difference in people’s lives that we could give back to by donating our money and our time. We often get caught up in
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January 5, 2019
Are you running a consistent content marketing effort online? Most companies in the Print Industry answer No. That’s a good thing! We’ve talked with Hundreds of companies in the industry and found tha
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September 29, 2018
We’re asking everyone “How Do You Measure Marketing ROI?” Our team is doing this everyday for customers, but we want to hear from you on how you’re doing it for your company. We created a simpl
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August 24, 2018
Are you struggling to understand how B2B Social Media and B2C Social Media are Different? Some marketers believes that there is no difference, but if you’re in the the B2B space then you know that is
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August 22, 2018
At it’s core Remarketing is the ability to show ads to individuals who engaged with one of your digital properties. How most people are familiar with Remarketing is with B2C ecommerce. The perfect exa
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July 22, 2018
Steps on How to Research Blog Topics Did you know that nearly ALL CEO’s, Executives and Marketers answered YES when asked if they could come up with good blog topics. But when they were immediately a
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May 30, 2018
90% of marketers say that Segmenting Your B2B Content Marketing is important. BUT only 45% of marketers are actually doing this! We’re not surprised by this because we know it’s not that easy. The thi
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