The Acumen Studio Blog

B2B Marketing, built like software.

Strategy, playbooks, and operating notes from the team running Acumen's Marketing OS for B2B leaders.

M&A Finance and the Internet of Things

May 20, 2014

M&A Finance and the Internet of Things

The Connected World, Now commonly known as the Internet of Things is a large and growing area of M&A. M&A activity in the Internet of Things grew 45% from 2012 to 2013 and those numbers will continue

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The Digital Financial Advisor

May 18, 2014

The Digital Financial Advisor

Want to to know more about the Real Advantage of Digital Channels for Financial Advisors? This Digital Financial Advisor Report provides insight into how Financial Advisors engage with online and offl

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Bank Digital Marketing Strategy Part 1 – Social Media Strategy for Banks

April 21, 2014

Bank Digital Marketing Strategy Part 1 – Social Media Strategy for Banks

  This is the first part in our Digital Marketing for Banks series: Social Media Strategy for Banks It’s no secret and certainly nothing new that Social Media has become a must for banks (and mos

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The Digitally Connected Financially Minded Boomers (grown “Baby Boomers”)

April 11, 2014

The Digitally Connected Financially Minded Boomers (grown “Baby Boomers”)

  The Original Baby Boomers are a major force in Finance today. They are the Decision Makers and they have the Money. 1. Financially-Minded Boomers are better plugged in to the internet and searc

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10 Reasons People Follow Financial Brands on Twitter

March 30, 2014

10 Reasons People Follow Financial Brands on Twitter

Why would anyone follow Financial Brands on Twitter? We have listed here a list of 10 Reasons why people do it. 1. They Like the Brand 2. To be notified of Offers or Promotions 3. Getting updated bran

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SEO for CPA’s

February 22, 2014

SEO for CPA’s

Here is the Good News for CPA’s: SEO for Certified Public Accountants is Easy! That’s right, SEO for CPA’s is extremely easy. Search Engine Optimization today is much more complex than it used be, but

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Branding for Private Equity Firms

February 15, 2014

Branding for Private Equity Firms

In the past Private Equity firms had the option of worrying about their brand or not. Communication took place in an organic way through partner networks and personal connections. Results produced by

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Affinity Insurance Marketing Strategies

February 13, 2014

Affinity Insurance Marketing Strategies

Affinity Insurance Marketing is suited only for the most experienced marketers. Our specialty is Digital Marketing for Affinity Insurance Groups. Traditionally affinity insurance marketers had to buil

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Digital Marketing for Hedge Funds

February 8, 2014

Digital Marketing for Hedge Funds

  Since the ban was lifted on Marketing for Hedge Funds some have jumped in and gotten down to business by putting together comprehensive marketing plans, others have done nothing and most are wo

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PPC (Pay Per Click) for Private Equity

February 6, 2014

PPC (Pay Per Click) for Private Equity

Private Equity has traditionally sourced deals through personal and professional networks, direct and referral. PPC (Pay Per Click) has not been used much in the industry. Why hasn’t Private Equity us

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Shout out to an Exemplary CPA Firm

November 17, 2013

Shout out to an Exemplary CPA Firm

We work and have worked with many CPA firm across the US, but we just recently had the chance to see the extraordinary things going on at one particular CPA Firm that we just have to give a shout out…

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Why is Private Equity Behind when it comes to Digital Marketing?

July 12, 2013

Why is Private Equity Behind when it comes to Digital Marketing?

We have seen time and time again where Private Equity is lagging in their Digital Marketing efforts.  And we wanted to pose the question, Why is that?  Let us give you a picture of what we see as a tr

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