The Acumen Studio Blog
Strategy, playbooks, and operating notes from the team running Acumen's Marketing OS for B2B leaders.
May 20, 2014
The Connected World, Now commonly known as the Internet of Things is a large and growing area of M&A. M&A activity in the Internet of Things grew 45% from 2012 to 2013 and those numbers will continue
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May 18, 2014
Want to to know more about the Real Advantage of Digital Channels for Financial Advisors? This Digital Financial Advisor Report provides insight into how Financial Advisors engage with online and offl
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April 21, 2014
This is the first part in our Digital Marketing for Banks series: Social Media Strategy for Banks It’s no secret and certainly nothing new that Social Media has become a must for banks (and mos
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April 11, 2014
The Original Baby Boomers are a major force in Finance today. They are the Decision Makers and they have the Money. 1. Financially-Minded Boomers are better plugged in to the internet and searc
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March 30, 2014
Why would anyone follow Financial Brands on Twitter? We have listed here a list of 10 Reasons why people do it. 1. They Like the Brand 2. To be notified of Offers or Promotions 3. Getting updated bran
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February 22, 2014
Here is the Good News for CPA’s: SEO for Certified Public Accountants is Easy! That’s right, SEO for CPA’s is extremely easy. Search Engine Optimization today is much more complex than it used be, but
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February 15, 2014
In the past Private Equity firms had the option of worrying about their brand or not. Communication took place in an organic way through partner networks and personal connections. Results produced by
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February 13, 2014
Affinity Insurance Marketing is suited only for the most experienced marketers. Our specialty is Digital Marketing for Affinity Insurance Groups. Traditionally affinity insurance marketers had to buil
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February 8, 2014
Since the ban was lifted on Marketing for Hedge Funds some have jumped in and gotten down to business by putting together comprehensive marketing plans, others have done nothing and most are wo
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February 6, 2014
Private Equity has traditionally sourced deals through personal and professional networks, direct and referral. PPC (Pay Per Click) has not been used much in the industry. Why hasn’t Private Equity us
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November 17, 2013
We work and have worked with many CPA firm across the US, but we just recently had the chance to see the extraordinary things going on at one particular CPA Firm that we just have to give a shout out…
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July 12, 2013
We have seen time and time again where Private Equity is lagging in their Digital Marketing efforts. And we wanted to pose the question, Why is that? Let us give you a picture of what we see as a tr
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