The Acumen Studio Blog

B2B Marketing, built like software.

Strategy, playbooks, and operating notes from the team running Acumen's Marketing OS for B2B leaders.

3 Creative Ideas for Your SEM Strategy

January 25, 2016

3 Creative Ideas for Your SEM Strategy

SEM, PPC, Paid Search, AdWords or whatever you call it is a pretty mature channel with many tactics that you can find outlined anywhere online. But most people don’t give any creative ideas that can h

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What Are Facebook Bluetooh Beacons?

January 21, 2016

What Are Facebook Bluetooh Beacons?

Facebook Bluetooth Beacons are a free wirelessly connected device (or beacon) that communicates with visitors that engage on Facebook while at your business. It gives the visitors more information on

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New PPC Structured Snippets

January 12, 2016

New PPC Structured Snippets

Google released a paid search update recently.  It is a second line of structured snippets that can be inserted into PPC ads. This new update gives ads more space in the search engine results pages an

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2016 The Year of Marketing Intelligence

January 6, 2016

2016 The Year of Marketing Intelligence

Make 2016 The Year of Marketing Intelligence. Understand what your marketing dollars are producing for you, identify waste & optimize your marketing efforts! Here John Bracamontes discusses what Acume

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Happy New Year 2016

December 31, 2015

Happy New Year 2016

We at Acumen Studio want to wish you a Happy New Year! 2016 is going to be a big year. We cannot express how grateful we are to our present and past clients. And are looking forward to working with…

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2016 Marketing Trends

December 21, 2015

2016 Marketing Trends

2016 is going to be a HUGE year for Marketing! Efficiencies in advertising platforms, new channels to test & gain control of, virtual reality integration and more consumers looking for great content.

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Business, Digital Marketing & Entrepreneurship

December 7, 2015

Business, Digital Marketing & Entrepreneurship

I recently participated in a podcast with Wes Hoffman, founder of Treehouse Networkshop and talked about how I came up in Business, Learning and Developing my skills in Digital Marketing as well as th

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The Marketers Guide to Instagram Ads

November 22, 2015

The Marketers Guide to Instagram Ads

Instagram has been growing in popularity for years, but its potential as a powerful revenue driver for digital advertisers has only just begun. Since Instagram first opened its doors to advertisers by

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How Do I Know If My Marketing Is Working?

November 13, 2015

How Do I Know If My Marketing Is Working?

Yeah, we know. When it comes to marketing this is one of the most commonly asked questions by businesses. And it is one of the most avoided questions by agencies and marketers. Why? Because it isn’t e

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Google Mobile Update

April 16, 2015

Google Mobile Update

On April 21, 2015 Google will be rolling out their mobile update. What this means for you, your business & your website is: If your website is not mobile friendly it will suffer in the mobile search r

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Display Ads for Insurance Digital Marketing

August 24, 2014

Display Ads for Insurance Digital Marketing

Recent findings show that the use of Display Ads in Digital Marketing for Insurance Companies is nine times more effective at generating awareness than television, print or radio.      

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CPA Marketing – Traditional, Digital and Personal

June 19, 2014

CPA Marketing – Traditional, Digital and Personal

The fundamentals and core attributes of marketing apply to Certified Public Accountants just as they do any other industry, but with accounting firms, both large and small there are tactics that can g

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