The Acumen Studio Blog
Strategy, playbooks, and operating notes from the team running Acumen's Marketing OS for B2B leaders.
January 25, 2016
SEM, PPC, Paid Search, AdWords or whatever you call it is a pretty mature channel with many tactics that you can find outlined anywhere online. But most people don’t give any creative ideas that can h
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January 21, 2016
Facebook Bluetooth Beacons are a free wirelessly connected device (or beacon) that communicates with visitors that engage on Facebook while at your business. It gives the visitors more information on
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January 12, 2016
Google released a paid search update recently. It is a second line of structured snippets that can be inserted into PPC ads. This new update gives ads more space in the search engine results pages an
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January 6, 2016
Make 2016 The Year of Marketing Intelligence. Understand what your marketing dollars are producing for you, identify waste & optimize your marketing efforts! Here John Bracamontes discusses what Acume
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December 31, 2015
We at Acumen Studio want to wish you a Happy New Year! 2016 is going to be a big year. We cannot express how grateful we are to our present and past clients. And are looking forward to working with…
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December 21, 2015
2016 is going to be a HUGE year for Marketing! Efficiencies in advertising platforms, new channels to test & gain control of, virtual reality integration and more consumers looking for great content.
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December 7, 2015
I recently participated in a podcast with Wes Hoffman, founder of Treehouse Networkshop and talked about how I came up in Business, Learning and Developing my skills in Digital Marketing as well as th
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November 22, 2015
Instagram has been growing in popularity for years, but its potential as a powerful revenue driver for digital advertisers has only just begun. Since Instagram first opened its doors to advertisers by
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November 13, 2015
Yeah, we know. When it comes to marketing this is one of the most commonly asked questions by businesses. And it is one of the most avoided questions by agencies and marketers. Why? Because it isn’t e
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April 16, 2015
On April 21, 2015 Google will be rolling out their mobile update. What this means for you, your business & your website is: If your website is not mobile friendly it will suffer in the mobile search r
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August 24, 2014
Recent findings show that the use of Display Ads in Digital Marketing for Insurance Companies is nine times more effective at generating awareness than television, print or radio.
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June 19, 2014
The fundamentals and core attributes of marketing apply to Certified Public Accountants just as they do any other industry, but with accounting firms, both large and small there are tactics that can g
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