The Acumen Studio Blog

B2B Marketing, built like software.

Strategy, playbooks, and operating notes from the team running Acumen's Marketing OS for B2B leaders.

How to Integrate Lead Ads with Your Database for Segmenting

December 19, 2024

How to Integrate Lead Ads with Your Database for Segmenting

If you’re reading this, you’re likely currently running Lead Ads on Facebook or LinkedIn OR are trying to figure out how to set them up. One of the most critical steps to the set up process is ensurin

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AI for Sales or Sales Enabled AI for Packaging Companies

December 7, 2024

AI for Sales or Sales Enabled AI for Packaging Companies

We get it, all you hear about is “AI this” and ”AI that”, but the truth is that AI is ”ALL THAT”. There is no getting around it. So let’s take a deep breath together and dig in. In a…

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Most Important Email Marketing KPIs To Maximize Your Results

November 19, 2024

Most Important Email Marketing KPIs To Maximize Your Results

We get it, you’re busy. With a million things on your plate, it can be tough to prioritize email marketing, even though you know it’s critical for your business. Email marketing as a discipline is fil

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LinkedIn Marketing for Hedge Funds

November 6, 2024

LinkedIn Marketing for Hedge Funds

Today it’s more important than ever to stand out due to a huge increase in the number of new funds saturating the market. This demands a more strategic approach to networking, brand building and lead

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What Do Print Buyers Want?

October 22, 2024

What Do Print Buyers Want?

What Do Customers Want When It Comes to Their Printed Collateral and Marketing Material? This question “What do Print Buyers Want?” to some, may feel like it has an obvious answer, while others could

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Pumpkin Spice Latte Marketing – The PSL Effect

October 8, 2024

Pumpkin Spice Latte Marketing – The PSL Effect

There’s no doubt that if you’re a human being alive today it is a near 100% guarantee that you’ve heard of, seen or even tasted a Pumpkin Spice Latte. Some of us are fans, others are indifferent, whil

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How to Copy Google Drive Folders and Files

September 23, 2024

How to Copy Google Drive Folders and Files

If you use Google Drive for your business, you understand the importance of maintaining a clean and organized folder structure to manage your documents efficiently. However, you may have found yoursel

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Complete List of Annual Private Equity Conferences in the US

September 9, 2024

Complete List of Annual Private Equity Conferences in the US

When we first started going to Private Equity conferences and events ourselves it was difficult to find a full list of those annual conferences located in the United States. We had to scour numerous w

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How To Do A Social Media Audit For Your Business

August 16, 2024

How To Do A Social Media Audit For Your Business

Social media has become an essential part of every business’s marketing strategy, offering a platform for visibility, engagement, promotion, brand-building, lead generation and closing more sales. How

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Why You Should NOT Hire a Local Digital Marketing Agency

August 6, 2024

Why You Should NOT Hire a Local Digital Marketing Agency

There are many reasons that your organization, company or firm would need to hire a marketing agency. Even when getting more specific and looking for a digital marketing agency there are still a good

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LinkedIn Lead Ads: Cracking Down on Privacy Policies

July 25, 2024

LinkedIn Lead Ads: Cracking Down on Privacy Policies

LinkedIn is an excellent tool to generate leads especially for B2B businesses. On LinkedIn, you’re able to use hyper specific targeting criteria to get in front of your customers including company ind

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Lead Generation for Commercial Real Estate Funds

July 11, 2024

Lead Generation for Commercial Real Estate Funds

Have you ever wondered why some Commercial Real Estate (CRE) funds seem to attract investors, brokers, and property owners effortlessly, while others struggle to make new connections? One big differen

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