The Acumen Studio Blog
Strategy, playbooks, and operating notes from the team running Acumen's Marketing OS for B2B leaders.
December 19, 2024
If you’re reading this, you’re likely currently running Lead Ads on Facebook or LinkedIn OR are trying to figure out how to set them up. One of the most critical steps to the set up process is ensurin
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December 7, 2024
We get it, all you hear about is “AI this” and ”AI that”, but the truth is that AI is ”ALL THAT”. There is no getting around it. So let’s take a deep breath together and dig in. In a…
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November 19, 2024
We get it, you’re busy. With a million things on your plate, it can be tough to prioritize email marketing, even though you know it’s critical for your business. Email marketing as a discipline is fil
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November 6, 2024
Today it’s more important than ever to stand out due to a huge increase in the number of new funds saturating the market. This demands a more strategic approach to networking, brand building and lead
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October 22, 2024
What Do Customers Want When It Comes to Their Printed Collateral and Marketing Material? This question “What do Print Buyers Want?” to some, may feel like it has an obvious answer, while others could
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October 8, 2024
There’s no doubt that if you’re a human being alive today it is a near 100% guarantee that you’ve heard of, seen or even tasted a Pumpkin Spice Latte. Some of us are fans, others are indifferent, whil
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September 23, 2024
If you use Google Drive for your business, you understand the importance of maintaining a clean and organized folder structure to manage your documents efficiently. However, you may have found yoursel
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September 9, 2024
When we first started going to Private Equity conferences and events ourselves it was difficult to find a full list of those annual conferences located in the United States. We had to scour numerous w
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August 16, 2024
Social media has become an essential part of every business’s marketing strategy, offering a platform for visibility, engagement, promotion, brand-building, lead generation and closing more sales. How
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August 6, 2024
There are many reasons that your organization, company or firm would need to hire a marketing agency. Even when getting more specific and looking for a digital marketing agency there are still a good
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July 25, 2024
LinkedIn is an excellent tool to generate leads especially for B2B businesses. On LinkedIn, you’re able to use hyper specific targeting criteria to get in front of your customers including company ind
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July 11, 2024
Have you ever wondered why some Commercial Real Estate (CRE) funds seem to attract investors, brokers, and property owners effortlessly, while others struggle to make new connections? One big differen
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