The Acumen Studio Blog

B2B Marketing, built like software.

Strategy, playbooks, and operating notes from the team running Acumen's Marketing OS for B2B leaders.

Top Digital Marketing KPIs for Print Companies

June 25, 2024

Top Digital Marketing KPIs for Print Companies

Measuring performance is critical for every aspect of your print business and marketing is no exception. In order to see what marketing strategies for your print company are working and where you may

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Marketing Plan for Private Equity Firms

June 11, 2024

Marketing Plan for Private Equity Firms

PE Firms today are realizing that they need to market the firm to stay ahead of competing firms and the crowding in the space that is growing at an unprecedented rate. To do this, firms & funds need t

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Paid Search vs Paid Social – Which Is Better for Print?

May 29, 2024

Paid Search vs Paid Social – Which Is Better for Print?

As a print service provider, you are always looking for more ways to generate visibility, leads and ultimately new sales. Marketing online using ads is one of those ways you can accomplish that but we

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Should Private Equity Firms Use Instagram?

May 14, 2024

Should Private Equity Firms Use Instagram?

At a time where private equity (PE) firms are increasingly focused on expanding their market presence, many are questioning the best strategies and platforms to enhance their visibility and attract qu

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The Best Blog Format for Rankings & Providing Customer Value

April 28, 2024

The Best Blog Format for Rankings & Providing Customer Value

If you’re reading this, we did our job of formatting this blog post in order to show up in the search engines while also sharing some helpful information with you. You may be already writing content o

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Can Commercial Real Estate Funds Legally Market Themselves Online?

April 4, 2024

Can Commercial Real Estate Funds Legally Market Themselves Online?

Online Marketing or Digital Marketing is an essential component and channel for literally every industry, but when it comes to finance you’ll find that there are more regulations governing what can an

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The Rising Demand for Hedge Fund Marketing Professionals

September 1, 2023

The Rising Demand for Hedge Fund Marketing Professionals

Hedge Funds as an industry has been growing rapidly in recent years, and with it, the demand for hedge fund marketing professionals with specialized knowledge and experience. As hedge funds continue t

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Sitemap Example

August 2, 2023

Sitemap Example

When it comes to Digital Marketing and User Experience, sitemaps hold an important role in shaping a website’s structure and its relationship with the search engines. If you’re here looking for exampl

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Should Commercial Real Estate Funds Market Themselves Online?

June 14, 2023

Should Commercial Real Estate Funds Market Themselves Online?

The real estate industry has always been about prime locations, impressive skyscrapers, and sprawling properties. However, as the world hurtles into a digital age, it’s no longer enough for commercial

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Digital Marketing Trends for 2023

March 7, 2023

Digital Marketing Trends for 2023

Every year trends either emerge or mature within the digital marketing industry and to know these is power (as long as you act on them). So we want to ensure that the readers of our content and our cu

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How Many Pages Should A Website Have?

February 6, 2023

How Many Pages Should A Website Have?

We’re here this question all the time and asked in a number of different ways, “How many pages should my site have?”, “Is there a specific number of webpages I should have on my site?”, and many other

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Private Equity Slogans & Taglines for Private Equity Firms

January 6, 2023

Private Equity Slogans & Taglines for Private Equity Firms

To us it’s no surprise that there has been a spike in people looking for examples of slogans for private equity firms and getting ideas on private equity firm taglines. If you think about it, the PE a

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