The Acumen Studio Blog

B2B Marketing, built like software.

Strategy, playbooks, and operating notes from the team running Acumen's Marketing OS for B2B leaders.

Print is Back in October 2020 – Gaining Momentum Post COVID

September 30, 2020

Print is Back in October 2020 – Gaining Momentum Post COVID

It’s time to bring in new business if you’re in the print industry! We’re seeing a big increase in print quotes and new sales across all of our print customers and we are seeing a Huge Rise in searche

Read post

Does Social Media Work for Construction Companies?

September 7, 2020

Does Social Media Work for Construction Companies?

We’ve heard this question so many times… “Does Social Media Work for Construction Companies?”. It’s a loaded question because the answer is 100% yes, but if certain things aren’t done then it won’t ac

Read post

The COVID-19 Recap – What You Can Do Now to Gain New Momentum

August 31, 2020

The COVID-19 Recap – What You Can Do Now to Gain New Momentum

Now that people are getting back to work, businesses are opening back up fully and people are generally ready to move on from the effects of the virus, what should you be doing now to gain momentum fr

Read post

Signs for Protests and Demonstrations – They Need Printed

June 15, 2020

Signs for Protests and Demonstrations – They Need Printed

This is going to be a very short post because what we are about to say is so simple. Print Companies need to be advertising their capability for the printing of signs for those attending protests and

Read post

Welcome Jacqueline Klene!

June 4, 2020

Welcome Jacqueline Klene!

When someone new starts at Acumen we ask a handful of questions to start to get to know them better and share that with you because we’re excited to have Awesome people join the team! Where are you fr

Read post

In 2020 Businesses Need COVID-19 Signs – Use This Free Email

May 11, 2020

In 2020 Businesses Need COVID-19 Signs – Use This Free Email

In 2020 Businesses are being mandated to inform Employee and Patrons of social distancing, hand-washing and foot traffic direction. Whether you agree, disagree, like it or not, the measures still exis

Read post

How Can Private Equity Firms Generate New Investor Leads Online?

March 10, 2020

How Can Private Equity Firms Generate New Investor Leads Online?

Private Equity Firms are experiencing a similar saturation issue that marketing saw happen just a handful of years ago. It’s gotten to the point that it feels like everyone is starting their own firm.

Read post

Increase Print Sales – Arming Your Sales Team & Marketing Team

January 15, 2020

Increase Print Sales – Arming Your Sales Team & Marketing Team

Has getting new sales for your print company stalled or not grown as fast as you would like it to be? If your answer is YES, then this article is for you. Print Companies have primarily relied on a sa

Read post

Does the New California Privacy Law Affect My / Your Business?

January 2, 2020

Does the New California Privacy Law Affect My / Your Business?

Probably not. But here are the details…   What is the CCPA ( California Consumer Privacy Act )? California residents will be able to demand companies to disclose what information is collected on

Read post

B2B Digital Marketing for 2020 & Here’s to Better Partnerships

December 10, 2019

B2B Digital Marketing for 2020 & Here’s to Better Partnerships

2020 is here and it’s time to think about how you’re going to tackle growth online for your company. In this video I outline our hope for you moving into the new year in finding a solid B2B Digital Ma

Read post

5 Steps to Creating a Marketing Plan for a Printing Company

November 22, 2019

5 Steps to Creating a Marketing Plan for a Printing Company

How do you create a Marketing Plan for a Printing Company? That is the question we here from printers and after doing more research found that a lot of print companies are asking about this online as

Read post

Welcome Sarah Hicks!

November 18, 2019

Welcome Sarah Hicks!

When someone new starts at Acumen we ask a handful of questions to start to get to know them better and share that with you because we’re excited to have Awesome people join the team! Where are you fr

Read post