August 17, 2021
Close More Sales or Deals With This Tool
When it comes to Digital Marketing a whopping 93% of marketers say that one of the biggest pain points for their company is closing the leads that come in. This is a common struggle across all industr
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August 6, 2021
Should You Write Blog Posts for Your Private Equity Firm?
If you’re considering writing a blog for your PE firm then you’ve likely asked yourself or had the question asked by a Managing Director / Managing Partner, “Why should we write blogs for our firm?”
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July 27, 2021
Why Are Email Signatures Important?
This is a great question and really depends on your goal. If the goal of your current efforts is to generate leads and sales then the importance of an email signature is much lower. But if your goal i
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July 15, 2021
SEO for Private Equity Firms
We talk with a number of Private Equity firms each month and the one thing that comes up about 50% of the time in our conversations is “Should their firm being doing SEO?” and “Does SEO even work for
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June 11, 2021
Welcome Alex Lamy!
When someone new starts at Acumen we ask a handful of questions to start to get to know them better and share that with you because we’re excited to have Awesome people join the team! Where are
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May 3, 2021
Business Email vs Personal Email for Marketing – Which One Should I Use?
Question from us at Acumen to You: “Are you using business email addresses or personal email addresses when marketing to potential customers?”. Question we get from our customers: “Should we be market
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April 15, 2021
Marketing to Convenience Stores – Now is the Time!
If your organization or firm targets Convenience Stores (C-Stores) then this is Fantastic News! Print Companies supplying Displays and Signage, Private Equity firms or brands with products in the conv
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April 6, 2021
Does Social Media for Print Companies Work?
This is a question we get regularly from different printing businesses. They ask, “Does Social Media Actually Work for Print Companies?” And the answer is… Maybe! What Does Social Media “Worki
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March 30, 2021
Direct Mail Example Using Print & Personalization
We wanted to share this example of a Direct Mail piece that is extremely simple but uses the power of personalization to increase it’s effectiveness. This company, Supplement Superstores, has their st
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February 20, 2021
This is How Commercial Real Estate Funds are Finding Investors Online
Commercial Real Estate Funds have HUGE opportunity to grow with so many deals to be made in the market. The great news for funds like yours is that investors are clamoring to find reputable firms who
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January 22, 2021
Increasing Deal Flow Online for Private Equity Firms
The two things every firm needs to grow and thrive are Investors and Deal Flow. They both have to exist and can’t live without the other. So in this article we are going to address how your firm can i
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November 27, 2020
Marketing Strategy for 2021 – Planning & Execution
As we enter December now is the time to finalize plans moving into 2021. Specifically focusing on your Marketing Plan for 2021 is what we’re most concerned about as a Marketing Agency. Even more speci
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