The Acumen Studio Blog

B2B Marketing, built like software.

Strategy, playbooks, and operating notes from the team running Acumen's Marketing OS for B2B leaders.

Why Your Company Needs A Digital Marketing Audit

May 14, 2018

Why Your Company Needs A Digital Marketing Audit

Do you know what channels produce the leads you get? Do you know if Social Media is even helping your company grow? Do you know if your Ad Spend is being Wasted? Of course you don’t.   Not to be…

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Attack the Content Marketing Process

April 28, 2018

Attack the Content Marketing Process

Do you value getting “The Work” done? It’s one of the things we constantly talk about in our office.  If you’re not getting the work done, you are accomplishing nothing. Sounds like an obvious stateme

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Welcome Lauren Lowe!

April 21, 2018

Welcome Lauren Lowe!

We are Excited to Announce the Newest Acumen Team Member Lauren Lowe! Lauren is coming on as an Associate Account Manager to help us be even more Awesome for the companies we work with. We ask her a f

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Welcome Scott Foster

March 26, 2018

Welcome Scott Foster

It’s Official! We’d like to give a big Welcome to Scott Foster for joining the team as the new Sr. Acquisition Partner. We always like to get a little more info to share with you about our team so kee

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Marketers are Lazy

March 2, 2018

Marketers are Lazy

Many marketers for years have wasted the time of other marketers and cost businesses countless dollars from unproductive time spent on tasks that won’t produce results. This isn’t some in-depth piece

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You’re Doing Branding Wrong – Business Beware!

February 12, 2018

You’re Doing Branding Wrong – Business Beware!

Have you struggled to figure out how to brand / re-brand your company?  Or even wondered if doing it is a waste of time? We don’t consider ourselves a Branding Agency but we are experts at knowing whe

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Welcome Aykut Ibrisim!

January 24, 2018

Welcome Aykut Ibrisim!

We are Excited to welcome Aykut Ibrisim to the team as a new Sr. Marketing Strategist! His experience is strong, his attitude for winning is stronger. Learn a little bit more about Aykut. Where are yo

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A Simple Facebook Ads Bidding Guide for B2B Companies

January 21, 2018

A Simple Facebook Ads Bidding Guide for B2B Companies

Facebook ads are typically a part of most successful B2B digital marketing & content marketing campaigns. This platform has become increasingly more complex over the years, but is very powerful at get

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Preston Keller – Business & Marketing – Leaders in Business & Marketing

November 9, 2017

Preston Keller – Business & Marketing – Leaders in Business & Marketing

Preston Keller is the Vice President at Kingdom Capital. Preston is currently the Vice President at Kingdom Capital and Former Vice President of Business Development at Adaraz BioSystems. Through his

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What Are Your Thoughts On Print Customer Needs?

October 29, 2017

What Are Your Thoughts On Print Customer Needs?

We love hearing from the Experts! You’re talking to customers everyday and are hearing their questions, concerns, wants and needs. We are writing a collaborative article that features You and what you

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Commercial Printers – QR Codes May Be Back – iOS 11 could make that happen

October 5, 2017

Commercial Printers – QR Codes May Be Back – iOS 11 could make that happen

Apple’s iOS 11 will now have a native installation of a QR Code reader built into the camera. QR code usage was never really that strong due to the need for using a 3rd party app to scan them. The…

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Print17 in Chicago Recap

September 15, 2017

Print17 in Chicago Recap

We hope everyone had a great event this year at the Print17 Expo in Chicago. We were excited meet and talk with everyone! Got to see a lot of great demos, presentations, equipment and products. Can’t

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