The Acumen Studio Blog

B2B Marketing, built like software.

Strategy, playbooks, and operating notes from the team running Acumen's Marketing OS for B2B leaders.

Welcome Rebecca!

September 12, 2017

Welcome Rebecca!

Welcome to the Team Rebecca! We are super excited to have Rebecca Fields join the team as our new Director of Digital Marketing. Read on to learn a little more about Rebecca? Where are you from? Born

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We’re Checking out the Eclipse, So Should You

August 21, 2017

We’re Checking out the Eclipse, So Should You

We admit that we are nerds and that means when there is a total eclipse that will blackout over the St. Louis area where we are headquartered, then we’re watching it. With that said we are working in

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Goodbye St. Louis and Hello Oklahoma City

July 27, 2017

Goodbye St. Louis and Hello Oklahoma City

Today we were sad to see Kerry spend her last regular day here in the St. Louis office, but excited to have her head to Oklahoma to open our new Oklahoma City office! We’ll miss the intermittent Hype

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How to Win at Communication in the Workplace

July 20, 2017

How to Win at Communication in the Workplace

Communication is everywhere. From company wide emails to conference calls. Poor communication results in unfinished projects, unmet deadlines and upset professionals. How do you make the most of your

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6 Influential B2B Execs Share Their Thoughts On B2B Marketing in 2017

July 19, 2017

6 Influential B2B Execs Share Their Thoughts On B2B Marketing in 2017

B2B marketing has evolved from its meager origins of sales support materials to a highly nuanced complicated field. The following B2B executives express views which not only provide clarity to navigat

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Stuart Morse – Business & Leadership – Leaders in Business & Marketing

July 18, 2017

Stuart Morse – Business & Leadership – Leaders in Business & Marketing

Stuart Morse is the CEO of The Morse Group. His experience has been working with Fortune 50 & 100 companies to help bring clarity through creative solutions for leaders and organizations that move tea

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State of Digital Marketing 2017

June 26, 2017

State of Digital Marketing 2017

Marin recently pulled together information as a report on the State of Digital Marketing for 2017. From their site: “Marin Software interviewed top digital marketing managers around the world to disco

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Welcome Alyssa Willey

June 9, 2017

Welcome Alyssa Willey

We are super excited to officially welcome Alyssa Willey to the team as our newest Account Executive! Alyssa is a rock star. Has been killing every day since she joined the team. And we wanted to shar

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Ivan Temelkov – Marketing & Business – Leaders in Business & Marketing

June 4, 2017

Ivan Temelkov – Marketing & Business – Leaders in Business & Marketing

Ivan Temelkov is the CEO of Razor Sharp Digital. His experience has been working with companies, within agencies and now in his own agency. Listen as Ivan talks about his experiences in navigating his

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What Acumen Studio Is Not

May 31, 2017

What Acumen Studio Is Not

It’s important for everyone to understand what WE DON’T DO. We ARE NOT a design / creative agency. We ARE NOT a PR agency. We ARE NOT a copy writing house. What WE ARE is a strategic content marketing

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Opportunity for Print Companies

May 14, 2017

Opportunity for Print Companies

It amazes us at how little there is out there online specific to the print industry on practically marketing your services digitally. Obviously SEO works, so does PPC, social media is a must and email

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Financial Advisors Pay Attention – Relationship is Key

April 25, 2017

Financial Advisors Pay Attention – Relationship is Key

Our friends at Everplans provided this great research into why it is so important to keep the all relationships in the families you advise strong. It’s time to start remembering kids birthdays and may

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