The Acumen Studio Blog
Strategy, playbooks, and operating notes from the team running Acumen's Marketing OS for B2B leaders.
April 23, 2017
Do you spend time creating flashy graphics or actually getting to know your customer? It’s no secret that the most important part of getting your message in front of your customers is that it is clear
Read post
April 15, 2017
Aaron is the Vice President of Marketing at OneSpace. He has extensive knowledge and experience in marketing, strategy, operations, project management and building teams. His previous work has include
Read post
April 10, 2017
What is Content Marketing really? And is a Content Marketing Strategy different than a Content Strategy? To the second question, NO, there is no difference. Let us explain our answer to the first ques
Read post
March 13, 2017
Chris Osborn is a Marketing & E-Learning Consultant His career has gone from being an attorney to working with major sports players and teams, to government influencers, to marketing and E-Learning. L
Read post
March 12, 2017
Adobe is currently developing a program that can sample your voice and recreate the sound with undetectable accuracy! What is Adobe VoCo? (Project VoCo) “When recording voiceovers, dialogue, and narra
Read post
February 23, 2017
Amanda Aschinger is the CEO of Solstice Productions. Amanda has led an amazing adventure from writing plays, to being in major films, to producing a television show to what she does today creating fil
Read post
February 20, 2017
We have been fortunate enough to work on international social media campaigns for clients outside of the U.S. who market their services outside of the U.S. and for clients within the U.S. who also mar
Read post
February 18, 2017
Darryn Yates is the CEO of Riot Radio Darryn has a story that will knock you out of your seat! Touring with his band, living in L.A., doing music videos with famous sex symbols, doing shows overseas,
Read post
February 10, 2017
Mobile video is changing everything. We’ve gone from passively consuming video to interacting with it in deeper, more personal ways. Twitter is a place where people come to see what’s happening. It’s
Read post
February 9, 2017
John Auble is the Vice President, Marketing Program Manager, Financial Advisor (FA) Marketing Team He is an executive-level manager with more than 25 years of experience creating, implementing and tra
Read post
February 5, 2017
These 7 Online Marketing Trends for B2B Companies and Business Owners Are Game Changers In the Internet age, there is no such thing as stagnation; the digital landscape is constantly evolving. Rather
Read post
February 3, 2017
Private Equity Firms are marketing online more and more, but few are doing a decent job of it and even fewer are seeing success from it. Our experience has shown there are several key reasons for this
Read post