The Acumen Studio Blog

B2B Marketing, built like software.

Strategy, playbooks, and operating notes from the team running Acumen's Marketing OS for B2B leaders.

A Note on Successful Agribusiness Marketing

April 23, 2017

A Note on Successful Agribusiness Marketing

Do you spend time creating flashy graphics or actually getting to know your customer? It’s no secret that the most important part of getting your message in front of your customers is that it is clear

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Aaron Eversgerd – Marketing & Business – Leaders in Business & Marketing

April 15, 2017

Aaron Eversgerd – Marketing & Business – Leaders in Business & Marketing

Aaron is the Vice President of Marketing at OneSpace. He has extensive knowledge and experience in marketing, strategy, operations, project management and building teams. His previous work has include

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Content Strategy and Content Marketing Strategy are the Same

April 10, 2017

Content Strategy and Content Marketing Strategy are the Same

What is Content Marketing really? And is a Content Marketing Strategy different than a Content Strategy? To the second question, NO, there is no difference. Let us explain our answer to the first ques

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Chris Osborn – Marketing & E-Learning – Leaders in Business & Marketing

March 13, 2017

Chris Osborn – Marketing & E-Learning – Leaders in Business & Marketing

Chris Osborn is a Marketing & E-Learning Consultant His career has gone from being an attorney to working with major sports players and teams, to government influencers, to marketing and E-Learning. L

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Adobe VoCo – Photoshop for Voice Case Study

March 12, 2017

Adobe VoCo – Photoshop for Voice Case Study

Adobe is currently developing a program that can sample your voice and recreate the sound with undetectable accuracy! What is Adobe VoCo? (Project VoCo) “When recording voiceovers, dialogue, and narra

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Amanda Aschinger, CEO – Solstice Productions – Leaders in Business & Marketing

February 23, 2017

Amanda Aschinger, CEO – Solstice Productions – Leaders in Business & Marketing

Amanda Aschinger is the CEO of Solstice Productions. Amanda has led an amazing adventure from writing plays, to being in major films, to producing a television show to what she does today creating fil

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International Social Media Marketing vs Domestic U.S. Social

February 20, 2017

International Social Media Marketing vs Domestic U.S. Social

We have been fortunate enough to work on international social media campaigns for clients outside of the U.S. who market their services outside of the U.S. and for clients within the U.S. who also mar

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Darryn Yates, CEO – Riot Radio – Leaders in Business & Marketing

February 18, 2017

Darryn Yates, CEO – Riot Radio – Leaders in Business & Marketing

Darryn Yates is the CEO of Riot Radio Darryn has a story that will knock you out of your seat! Touring with his band, living in L.A., doing music videos with famous sex symbols, doing shows overseas,

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Why Video on Twitter Works

February 10, 2017

Why Video on Twitter Works

Mobile video is changing everything. We’ve gone from passively consuming video to interacting with it in deeper, more personal ways. Twitter is a place where people come to see what’s happening. It’s

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John Auble of Wells Fargo Advisors – Leaders in Business & Marketing

February 9, 2017

John Auble of Wells Fargo Advisors – Leaders in Business & Marketing

John Auble is the Vice President, Marketing Program Manager, Financial Advisor (FA) Marketing Team He is an executive-level manager with more than 25 years of experience creating, implementing and tra

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7 Game Changing Online Marketing Trends for B2B Companies and Owners

February 5, 2017

7 Game Changing Online Marketing Trends for B2B Companies and Owners

These 7 Online Marketing Trends for B2B Companies and Business Owners Are Game Changers In the Internet age, there is no such thing as stagnation; the digital landscape is constantly evolving. Rather

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One Private Equity Firm that Won Big Online

February 3, 2017

One Private Equity Firm that Won Big Online

Private Equity Firms are marketing online more and more, but few are doing a decent job of it and even fewer are seeing success from it. Our experience has shown there are several key reasons for this

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