The Acumen Studio Blog

B2B Marketing, built like software.

Strategy, playbooks, and operating notes from the team running Acumen's Marketing OS for B2B leaders.

Bryan Sapot of SensrTrx – Manufacturing Analytics – Leaders in Business & Marketing

January 31, 2017

Bryan Sapot of SensrTrx – Manufacturing Analytics – Leaders in Business & Marketing

Bryan Sapot is an Entrepreneur, a leader in the Manufacturing Data & Analytics industry, Developer and Multiple Awards Recipient currently leading his company SensrTrx and helping manufacturers extrac

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Welcome to the Team Adam!

January 31, 2017

Welcome to the Team Adam!

Adam Hallas has worked in digital marketing for 13 years ranging from accounts to strategy, working across the disciplines of SEO, PPC, conversion optimization, customer acquisition, research and anal

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Kerry Musenbrock & John Bracamontes Talk Leaders in Business & Marketing

January 25, 2017

Kerry Musenbrock & John Bracamontes Talk Leaders in Business & Marketing

Kerry Musenbrock & John Bracamontes Talk about their show the Leaders in Business & Marketing. This podcast was created to learn real lessons, tips and tricks from executives, directors, managers and

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Marketing Agency vs Business Coach, Really!?

December 6, 2016

Marketing Agency vs Business Coach, Really!?

We’ve worked on many campaigns for business coaches and consultants over the years, giving them digital marketing strategies, doing audits and market research. In every engagement we both commented on

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Happy Thanksgiving 2016

November 24, 2016

Happy Thanksgiving 2016

Happy Thanksgiving from the Team here at Acumen Studio! Eat, Hang, Chill, Be Thankful.

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You’ve Never Thought of Data This Way

October 24, 2016

You’ve Never Thought of Data This Way

Have you heard the back and forth on how Data is marketing’s savior or how Data is way overvalued in Marketing? On both sides of the debate, there are many opinions and strong feelings about how impor

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Look Before You Tweet, Folks.

October 18, 2016

Look Before You Tweet, Folks.

In my many years as a digital citizen, few things have brought more joy to my heart than the schadenfreude of seeing companies firmly plant their feet in their mouths on social media as part of their

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Our First Award

October 18, 2016

Our First Award

For the 18 years that I (John Bracamontes) have done work online and in the digital marketing space, not once had I ever submitted work to be recognized as a job well done. My opinion was that the wor

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How the Highly Regulated NASDAQ Got Into Social Media

October 13, 2016

How the Highly Regulated NASDAQ Got Into Social Media

While many highly regulated organizations stay away from Social Media, others are moving ahead with the understanding that telling their story online is a must to drive visibility and growth. Enter NA

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The Creative Director is No Longer Needed

September 21, 2016

The Creative Director is No Longer Needed

Not really, a Creative Director will still be needed, just not in the same way it is today. A recent article on AdAge.com spoke on how most ad & creative agencies are 5 – 10 years behind the current s

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Top 15 Apps and Why it’s Good News for Digital Marketing

September 6, 2016

Top 15 Apps and Why it’s Good News for Digital Marketing

In July 2016, Smartphone apps accounted for 50% of all U.S. digital media time! This means that future months are going to be higher than 50% and solidifies the strength mobile has in the United State

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5 Trends Shaping the Future of Business

August 29, 2016

5 Trends Shaping the Future of Business

I recently read an article by John Rampton titled “Prepare for the Future being shaped by these 5 Critical Trends.” He goes on to share these trends and his explanation of why they will have a signifi

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