The Acumen Studio Blog
Strategy, playbooks, and operating notes from the team running Acumen's Marketing OS for B2B leaders.
January 31, 2017
Bryan Sapot is an Entrepreneur, a leader in the Manufacturing Data & Analytics industry, Developer and Multiple Awards Recipient currently leading his company SensrTrx and helping manufacturers extrac
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January 31, 2017
Adam Hallas has worked in digital marketing for 13 years ranging from accounts to strategy, working across the disciplines of SEO, PPC, conversion optimization, customer acquisition, research and anal
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January 25, 2017
Kerry Musenbrock & John Bracamontes Talk about their show the Leaders in Business & Marketing. This podcast was created to learn real lessons, tips and tricks from executives, directors, managers and
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December 6, 2016
We’ve worked on many campaigns for business coaches and consultants over the years, giving them digital marketing strategies, doing audits and market research. In every engagement we both commented on
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November 24, 2016
Happy Thanksgiving from the Team here at Acumen Studio! Eat, Hang, Chill, Be Thankful.
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October 24, 2016
Have you heard the back and forth on how Data is marketing’s savior or how Data is way overvalued in Marketing? On both sides of the debate, there are many opinions and strong feelings about how impor
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October 18, 2016
In my many years as a digital citizen, few things have brought more joy to my heart than the schadenfreude of seeing companies firmly plant their feet in their mouths on social media as part of their
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October 18, 2016
For the 18 years that I (John Bracamontes) have done work online and in the digital marketing space, not once had I ever submitted work to be recognized as a job well done. My opinion was that the wor
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October 13, 2016
While many highly regulated organizations stay away from Social Media, others are moving ahead with the understanding that telling their story online is a must to drive visibility and growth. Enter NA
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September 21, 2016
Not really, a Creative Director will still be needed, just not in the same way it is today. A recent article on AdAge.com spoke on how most ad & creative agencies are 5 – 10 years behind the current s
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September 6, 2016
In July 2016, Smartphone apps accounted for 50% of all U.S. digital media time! This means that future months are going to be higher than 50% and solidifies the strength mobile has in the United State
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August 29, 2016
I recently read an article by John Rampton titled “Prepare for the Future being shaped by these 5 Critical Trends.” He goes on to share these trends and his explanation of why they will have a signifi
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