The Acumen Studio Blog

B2B Marketing, built like software.

Strategy, playbooks, and operating notes from the team running Acumen's Marketing OS for B2B leaders.

7 Inspiring B2B Marketing Campaigns

August 19, 2016

7 Inspiring B2B Marketing Campaigns

It’s easy to find case studies on beautiful campaigns for consumer goods, restaurants, and car manufacturers, but when it comes to B2B Campaigns, many struggle to produce good examples of beautiful hi

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9 Critical B2B Content Marketing Stats

August 15, 2016

9 Critical B2B Content Marketing Stats

These 9 Critical B2B Content Marketing Statistics are superior examples of what You Should be doing in your B2B Content Marketing effort. CEO’s, Executives, Directors and Managers need to pay close at

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Scoring Digital Competence in Business

August 12, 2016

Scoring Digital Competence in Business

Many businesses have no clue how effective their digital efforts are within and outside of the organization. Teams are reporting to executive vanity metrics and isolated analyses that don’t tell the w

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The Best Marketing Technology: Questions

August 3, 2016

The Best Marketing Technology: Questions

Just a quick post today on something very important to us. What is the Best Marketing Technology? Answer: A Question Questions are the most powerful tool we have as marketers. What you don’t know affe

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Content Distribution is Critical to Content Marketing Success

July 7, 2016

Content Distribution is Critical to Content Marketing Success

I’m going to make this a very short article. I continue to talk to companies who are not seeing results from their “content marketing” or the agencies doing that work for them. And EVERY TIME it is du

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Happy 4th of July

July 4, 2016

Happy 4th of July

Happy… 4th 4th of July Independence Day However you say it, just have an Awesome One!

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Acumen Studio Video Introduction – High Performance Digital Marketing

June 23, 2016

Acumen Studio Video Introduction – High Performance Digital Marketing

I put together this quick video to give you an introduction into what we do at Acumen Studio. We are a High Performance Digital Marketing Agency that Connects People With Companies. Content Marketing

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Stop Saying SEO is Easy

May 15, 2016

Stop Saying SEO is Easy

What we see over and over again are people and agencies speaking on how easy SEO is and minimizing it by only talking about the most basic aspects of both SEO and overall Digital Marketing. Why is thi

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This is What You Should Include in Your Content Marketing

May 2, 2016

This is What You Should Include in Your Content Marketing

The Question: “What should I include in my content marketing?” Here are the things that YOU SHOULD be including in your content marketing efforts. You don’t just need content, you need Awesome Content

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Kerry Musenbrock

April 3, 2016

Kerry Musenbrock

Brace yourselves and help us welcome Kerry Musenbrock to the team! “aka Fitness Coach, aka, Marketing Genius, aka Makes things Happen” If it wasn’t for Kerry joining, Acumen Studio could have gone dow

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Acumen Studio Raises $2,000,000 in Funding

April 1, 2016

Acumen Studio Raises $2,000,000 in Funding

We are pleased to announce that $2,000,000 has been raised to accelerate the developent of our proprietary digital marketing process and platform. Investors were clammoring to buy equity in our formul

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Snapchat for Business; More than a Selfie

March 30, 2016

Snapchat for Business; More than a Selfie

Snapchat has been in the hands of teens, young adults and the socially connected for a few years now. The application functions as a sort of communication-social media hybrid and has seen its fair sha

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