The Acumen Studio Blog

B2B Marketing, built like software.

Strategy, playbooks, and operating notes from the team running Acumen's Marketing OS for B2B leaders.

Integrated Marketing Analytics are Critical to Success

March 28, 2016

Integrated Marketing Analytics are Critical to Success

The job of marketers is becoming more and more complicated. We now have access to so much data on customer insights via analytics tools and are expected to know how to measure and what the data means.

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Instagram Adding Algorithm to Feed

March 20, 2016

Instagram Adding Algorithm to Feed

Instagram confirmed last Tuesday that it is adding an algorithm that will reorder posts & videos users see in their feeds. Commentors from Instagram stated that the posts will be shown to you… “based

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New Google Mobile Search Algorithm Update

March 17, 2016

New Google Mobile Search Algorithm Update

Google officially announced today that starting in May 2016 they will begin significantly ranking better Mobile Friendly websites and penalizing those sites that are not responsive or have mobile vers

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9 Ways Dynamic Content Creates Wins for Email Marketers

March 11, 2016

9 Ways Dynamic Content Creates Wins for Email Marketers

Check out this quick infographic on 9 ways that dynamic content creates wins for email marketers.

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New Google SERP Changes March 2016

March 6, 2016

New Google SERP Changes March 2016

These changes have been taking place over the past few weeks, but they are not very solid. We wanted to give you a clear picture of the new Google SERP changes that could have a massive impact for sea

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The Business Guide to Podcasting

February 24, 2016

The Business Guide to Podcasting

You have probably thought about starting a Podcast to Market your Business or Organization. This is why I put out the Business Guide to Podcasting.  Keep Reading. But inevitably questions bubble up li

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5 Skills to Learn from Elon Musk

February 19, 2016

5 Skills to Learn from Elon Musk

If you want to be as Awesome as Elon Musk, then take a page from his book and practice these 5 skills.

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Getting a New Website? Don’t Forget to Do this #1 Critical Thing!

February 8, 2016

Getting a New Website? Don’t Forget to Do this #1 Critical Thing!

A 2013 study calculated that over 500 websites are created each minute. That is a HUGE number. Let’s be conservative and say that today in 2016, 75 of those new websites are being created and are sche

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Welcome to the Team Karen

February 5, 2016

Welcome to the Team Karen

Acumen Studio would like to introduce you to our Newest Rockstar Karen Huelsman! Karen has been performing SEO for over eight years and worked on hundreds of sites. You will usually find her reading a

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The 3 Phases of Social Media. What Phase are You In?

February 1, 2016

The 3 Phases of Social Media. What Phase are You In?

Social Media is a must do when it comes to growing a business, communicating with customers, acquiring new customers and becoming a real brand.  Many companies are not doing it, Many companies are “ki

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The History of Snapchat & How to Use it Well

January 30, 2016

The History of Snapchat & How to Use it Well

I recently posted an article on the History of Snapchat, What it means for us Today and direction on How to Use it Well. I’ve been experimenting with posting on different platforms, so you can the ful

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A St. Louis Content Marketing Agency

January 27, 2016

A St. Louis Content Marketing Agency

We are always putting out content on digital marketing tactics for SEO, PPC, Social Meida, Email Marketing and Analytics, but the truth is we really are a Content Marketing Agency. Our Definition of a

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