The Acumen Studio Blog

B2B Marketing, built like software.

Strategy, playbooks, and operating notes from the team running Acumen's Marketing OS for B2B leaders.

Commercial Real Estate Blog Topics & Ideas for Investment Firms

March 22, 2022

Commercial Real Estate Blog Topics & Ideas for Investment Firms

Best Commercial Real Estate Blog Topics & Ideas for Investment Firms As a Partner, Managing Director or Marketing Leader within a commercial real estate investment firm or CRE fund you may have asked

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DO NOT WATCH THIS VIDEO

March 2, 2022

DO NOT WATCH THIS VIDEO

You Opened and Email that said “Do Not Open” You Clicked Through an Email that said “Do Not Click” Now that You are here, the last thing we have to say is DO NOT WATCH THIS VIDEO!     …

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What is the Best Tagline for a Printing Company?

February 4, 2022

What is the Best Tagline for a Printing Company?

Over the past handful of years print companies have been working on repositioning their brands to be more of a marketing partner and solution provider. A part of that messaging typically includes a ta

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Should You Hire A Digital Marketing Agency?

November 12, 2021

Should You Hire A Digital Marketing Agency?

The majority of companies at some point ask the question “Should I Hire A Digital Marketing Agency?” and they then go searching online to find out what they should ask, read experiences that other com

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Looking for Marketing & Sales People in Print to Share Their Knowledge

October 21, 2021

Looking for Marketing & Sales People in Print to Share Their Knowledge

Are you a Marketer, Sales Leader or Owner of a Print Company that is interested in sharing your knowledge and skills with the greater print community? We’re starting a series of content where we inter

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CAN-SPAM vs CASL  vs GDPR – What’s the Difference?

October 15, 2021

CAN-SPAM vs CASL vs GDPR – What’s the Difference?

There are different degrees of concern among marketers (and organizations) when it comes to email, spam and regulations that govern how and when you can send email to contacts. But what most people do

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Winners Create Distance on Fridays

October 1, 2021

Winners Create Distance on Fridays

One of the most common pieces of advice I give to businesses, firms and professionals who commit to marketing is that you must put in the work every day. Success comes from consistent output that buil

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DJ Monzyk – KBMax – Leaders in Business & Marketing

September 21, 2021

DJ Monzyk – KBMax – Leaders in Business & Marketing

DJ is the Director of Web Marketing for KBMax and the former Director of Marketing at KnowledgeLake where he is responsible for strategy and delivery of corporate marketing, operations, lead generatio

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Does Social Media Work for B2B Companies?

September 3, 2021

Does Social Media Work for B2B Companies?

B2B companies ask us often “Does Social Media Work for B2B?” and in our experience that question is being asked because there is a presupposition that is doesn’t work for B2B markets. But as with any

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Jon Henshaw – Raven Tools – Leaders in Business & Marketing

August 27, 2021

Jon Henshaw – Raven Tools – Leaders in Business & Marketing

Jon is the co-founder and President of Raven Internet Marketing Tools (has been acquired by TapClicks), a digital marketing performance & reporting platform. Before that he was an Interaction Designer

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Why Are Blogs So Important? Here’s Why.

August 25, 2021

Why Are Blogs So Important? Here’s Why.

There is nothing new about blogging, but still the question for some remains… “Are Blogs Important?”, “How Important Are Blogs?”, “Should I Write Blogs For My Company?”, etc. These questions are asked

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Welcome Logan Wertin!

August 21, 2021

Welcome Logan Wertin!

When someone new starts at Acumen we ask a handful of questions to start to get to know them better and share that with you because we’re excited to have Awesome people join the team!   Where are

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